PUBLIC RELATIONS AGENCY
At MKPR, we create THOUGHTFUL POSITIONING and turn it into MEANINGFUL PRESS.
BASED IN NEW YORK CITY
Who WE ARE
Founded by Michelle Katz in 2019, MKPR delivers premium PR programs grounded in editorial insight and strategic precision.
Michelle Katz’s career began in fashion and beauty at Allure and Elle. She later led global communications at Cariuma, helping launch the brand and secure recognition on Fast Company’s World Changing Ideas list.
MKPR partners with brands to shape positioning, build meaningful media relationships, and foster lasting brand affinity. From messaging and executive positioning to media outreach and campaign support, the agency takes a tailored approach designed to drive visibility, credibility, and momentum.
Our SERVICES
We partner with businesses across industries to deliver tailored solutions built around their unique goals, challenges, and opportunities.
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Ongoing, relationship-led pitching to consumer, lifestyle, business and trade press, built on direct editor relationships rather than mass distribution.
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Development of the story a brand leads with, including category framing, competitive differentiation and the core narrative that every pitch and interview builds from.
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End-to-end press strategy for new product drops, retail rollouts, and market debuts, timed and sequenced so coverage lands when it matters.
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Personal brand strategy for founders and executives, covering profile pitching, bylines, LinkedIn and newsletter positioning, and the announcement plan around leadership news.
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Angle-driven podcast pitching and conference and panel placement, prioritized by audience quality and mapped to a founder's areas of authority.
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Sourcing, vetting and negotiation support for brand-to-brand collaborations, retail exclusives, advisory roles and endorsement deals.
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Getting product onto the right talent through stylist and agent relationships, plus ambassador sourcing and vetting, then turning each sighting into a press peg rather than letting it pass as a one-off moment.
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Placement in commerce, gift guide and product roundup coverage, with affiliate program setup and management to make that coverage measurable.
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Editor-facing events including press trips, walking tours, desksides, previews and openings, designed for real conversation with a small, well-chosen group.
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Targeted product placement with editors and tastemakers, tracked through to coverage and organic mentions.
Our ETHOS
We provide true partnership at every step, keeping your brand top of mind with the media to drive devotion and growth.
We become
PART of the TEAM
We work as a seamless extension of your team, from Slack coordination to off-site meetings. Together, we shape messaging, storylines, and activations that help bring the brand to life.
PASSION
and ETHOS
We are passionate about the brands we work with and only work with brands we believe in — brands that are working to make the world a better place. Every brand we work with adheres to a standard of sustainability and strict ethical code,
Beyond
TRADITION
We go beyond traditional media, with genuine relationships across top-tier press and tastemakers. Every pitch is personalized, and we also specialize in affiliate partnerships that support revenue-driven growth.